Your Passport for the Virtual World
We help the new generation of content creators access the privileges they need, while validating the honest intent of anyone actively shaping the online world.
"Every identity is backed by a unique byline brand, proving presence and guaranteeing purpose." — Michael Leidig
WHAT WE DO
In today’s digital world, it’s harder than ever for real content creators to be heard — and even harder to be trusted. We believe the future of journalism lies in individuals, not institutions.
Our system flips the model: creators produce meaningful, verifiable work that earns them recognition and privileges. In turn, publishers compete to attract the best creators, driving up standards and restoring trust.
THE MISSION
The need for a new approach crystalized during a meeting at the United Nations in Vienna.
"No press card today is trusted enough to validate a media applicant without additional checks."
That statement confirmed it: the current press card model is broken. Our answer: a system built by journalists, for the realities of modern reporting.
Press Credentials Reimagined
Each card represents a different role in the media ecosystem. Each color tells a story.
BLUE — NEWSROOM
For behind-the-scenes staff and correspondents who originate editorial content.
GOLD — PROFESSIONAL
For full-time journalists, editors, and correspondents who originate editorial content.
GREEN — VERIFIED
For contributors and commenters. The first step towards a trusted public presence.
BRONZE — LEGACY
For veteran journalists with decades of experience.
RED — SPOTTER
For street-level informants, whistleblowers, tipsters. Red denotes urgency, energy, and tabloid instinct.
PURPLE — INSIGHT
For influential figures shaping journalistic discourse. Signifies wisdom and elevated standing.
PLATIUM — EDITOR
For senior editorial decision-makers. The origin of editorial authority, symbolised by printing blocks. Requires invitation or approval.
HOW IT WORKS
RESERVE
Search and reserve
your byline.
ONBOARD
Complete KYC & provide
editorial info.
CHOOSE
Select your card type
and pay.
ENGAGE
Join the directory
and use privileges.
Ready to Build Your Trusted Identity?
Join a new ecosystem of media professionals grounded in purpose and accountability.
Start Onboarding